1954 Mercury Custom

GR Auto Gallery is pleased to present this 1954 Mercury Custom for your consideration. This Custom comes in a Gray exterior paint over a Blue/Gray interior. Powering this Mercury is a 256ci V8 making 163hp paired with a 3-speed manual transmission. This Custom comes with nice features such as; manual windows, steering column controls, rubber mats, wool seat covers, lowered about 3", and a spare tire. Drive this one out of our showroom or have us assist with shipping it to you anywhere in the United States! Don't hesitate to give us a call with any questions or for more information.

The Mercury Custom is an automobile that was produced by Mercury for the 1952 through 1956 model years. The Custom was introduced as the base model series in the 1952 Mercury range, replacing the original Mercury Eight that introduced the all-new Mercury marque. It was positioned below the upper trim package Monterey which was also introduced in 1952. The Mercury Medalist displaced the Custom as the base model for 1956, with both series discontinued for 1957 as Mercury was being repositioned as a luxury line above Edsel for 1958. For 1954, production totals recorded that the Custom was losing ground to the more upscale Monterey, while being moderately more expensive, with a continued lack of popularity of the Custom for 1955, as the introduction of the Montclair continued to encourage sales away from the Custom. The introduction of the Mercury Medalist in 1956, which was more modestly priced to the Custom further eroded sales of the Custom which was the last year.

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